The baseline in sales is a triple combination of attitude (I CAN), Business Skills (I KNOW) and Soft Skills (I UNDERSTAND).
Voice of Customer is not the voice of a salesperson. 2 ears are for understanding and do an active listening exercise.
Naked Truth: a pattern of loyalty is not a matter of a repeat purcharse.
Satisfaction is the preliminar stage to achieve the real loyalty not the repeat in the act.
Customer centric affects to all the stakeholders in a company, not only sales or marketing.
The effect of a centric strategy impact along the buyer journey.
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